Reduce, Repent, Recycle!

We came across this gem stone leaving a thrift store parking lot in downtown Greensboro, NC and BAM!  Caught the eye immediately.  Jesus Christ:  marketing genius.

You know, when the BP went from being British Petroleum to Beyond Petroleum, you could say I was annoyed.  At that point I had already become pretty wary of green-washing.  Environmentally friendly Exxon Mobil commercials?  Word?

I realize now that green washing is an essential evil.  What is the average Joe the Fucking Whatever going to listen to, the commercial during "How I Met Your Mother" (awful) or the threatening Crass fan hooting and hollering on the sidewalk (equally awful)?  Shit sucks but it a) reaches a mass audience and b) makes $$$. 

I suppose it's time that Jesus cashes in on the success of environmentally friendly advertising.  No one was expecting that route from an infallible trio like the Father, Son and Holy Ghost.  Very clever, Jesus of Nazareth.  Very fuckin' clever indeed.

But!  But!  All of that burning in eternal hellfire business can't be any good for an already depleted ozone layer, right?  I guess you could pin that one on the bad guy.  You know, Satan.

It's surprising that the Obama camp didn't focus more of their environmental platform on "Clean Hellfire Technology".  Could've won over that impossibly Republican evangelical vote.